Communication of your message can be even more important than the message itself. Ask any dog who has ever been called something not-so-nice in a sweet, loveable, & playful voice. As you draft your message, what are you focusing on? Are you highlighting the fear in hopes of preventing further risk or are you leading a new hope? Do you focus on what makes you different/better or how you envision/dream of the future? Fear
If you've ever seen a video of the chaos that has gone on for Black Friday, or the fights over things like toilet paper with the Corona virus, you'll see how easily people can overreact to communication based on fear. The goal to using fear tactics like "limited time only"and "limited supply" is to boost sales. Fear can be a great motivator to act now, but it's focus is only on driving numbers, not what comes afterwards.
"Fear is used to deter you from placing yourself at more risk..."
Fear is used to deter you from placing yourself at more risk, but if your defence is to brush off the fear because it doesn't seem plausible to you, or in your case, it's not going to help. Hope Have you ever heard someone's personal story of transformation? Amazing, isn't it?! They're so inspiring because we can actually see ourselves in parts of their story & this helps us create our own. The goal of hope jargon like "gain freedom" and "have more success" is to empower a team or community. It may not produce quick numbers, but the lasting effects & relationships built, will hold up much stronger.
"Hope is used to add energy & inspiration..."
Hope is used to add energy & inspiration so you can continue on your positive path. Make sure it's clear enough, so self-doubt and fear won't creep back in.
Uniqueness
Being different and standing out helps get you attention in the marketplace. It creates a niche environment for people looking for what you have. Clients & customers are asking these questions, seemingly, all the time:
"What makes you different?"
"Why should I choose you?"
"How are you different from your competitors?"
While these questions are helpful for your audience to ask & you to know the answers to, it's not the only thing that gets you noticed. Vision
Sometimes what sets you apart is the fact that you have a vision or a dream that people can grasp onto. We all know Martin Luther King Jr's famous speech "I Have a Dream" during the March on Washington For Jobs & Freedom. He was known for providing a clear picture of how he saw the future. Most people are very good at getting caught up in the "what ifs" and worst case scenarios, but it takes great clarity, confidence, & conviction to lead people into the future. The trick to motivating people and counteracting fear is to be MORE clear about our love, desire & intention than our fear based scenarios. You can find 4 steps to help you make the switch from fear to love, outlined in my blog post called Our 2 Main Motivators.
What Is Your Message Saying?
Take the next 5 minutes and ask yourself a few questions like:
How does my audience feel now, & how do I want them to feel?
Does my message focus on both positive & constructive outcomes?
How will a client/customer feel after I sell to them with this message?
How am I different now, compared to before I knew this information/skill?
What appropriate methods & mediums am I using to share this message?
Do you believe you're being clear & appropriate with your message?
Why/ Why not?
Share using the hashtag #BEDMASlife.
Learn, Love & keep your Momentum,
Laura Lake <3